Registries should feel personal, not generic.
Reggie started from a simple frustration: every gift registry tool we tried felt like a search engine glued to a checkout. You typed in keywords, got back the top-selling items everyone else got, and called it a day. The result was a list that looked like everyone else's — built around what was popular, not what fit you.
We thought registries deserved better. The questionnaire you fill out at the start of Reggie isn't a tag picker. It's a real conversation about your style, your space, your habits, and the celebration you're building toward. Then our AI does the work of matching that profile to real products from retailers like Walmart, Target, and Amazon.
How we're different
- We start with you, not the catalog. Most tools personalize the order of a fixed list. We use your answers to actually shape what gets searched for.
- Real products, real prices. Every item links to a live retailer page. No mockups, no aspirational items that don't actually exist.
- Multi-retailer by design. A modern registry isn't one store. We pull the right item from the right retailer — design-forward picks from Target, everyday essentials from Walmart, specialty items from Amazon.
- Edit, refine, share. The AI gives you a strong starting point. You stay in control: swap items, ask the chat for different options, set priorities, share with anyone.
How we make money
Reggie is free to use. When a guest buys a gift through one of the links we generate, the retailer pays us a small affiliate commission — at no extra cost to the buyer. That commission doesn't change which products we recommend; the AI ranks items based on how well they match your questionnaire, not on commission rates. See our Affiliate Disclosure for the details.
What's next
We're a small team focused on getting one thing right: registries that feel like they were built by someone who actually knows you. The roadmap includes more retailers, smarter category-by-category refinement, and tools for gift-givers (not just the registrant) to find what they're looking for inside someone's registry.
Have feedback or ideas? Get in touch — every email is read by a human.